UX Case Study

UX Case Study

UX Case Study

FITMATE: A FITNESS APPLICATION

FITMATE: A FITNESS APP

Do you feel lazy and uninterested when there’s no one to workout with? Do you fail to keep a track of your workouts and need guidance? Then FitMate is the perfect place for you! Find your ideal workout partner according to your preferences and interact with them whenever you want! Take timed challenges updated daily to suit your needs, read blogs about health and lifestyle, and be a part of numerous communities too!

Process

Process

Process

Problem Statement

Problem Statement

Problem Statement

Roughly 36% of people give up on their New Year’s resolutions by the third week. While choosing a resolution is easy, sticking to it can be impossible. And, It can be incredibly easy to make excuses not to visit the gym or to exercise daily. This is especially true if you’re doing and planning out the workouts all by your own. In addition to it, sometimes the goals we are trying to achieve seem far away even after being consistent and that is mainly because we do not have proper guidance or know correct methods to do so. In this scenario people usually tend to get confused about what diet to follow or what are the correct ways of doing the workouts which are channeled to attain the aims they dream of.

Understanding the Problem Statement

Understanding the Problem Statement

Understanding the Problem Statement

To understand and solve the problem effectively, I need to narrow it down and understand the root cause of the problem. I framed the 5Ws — Who, What, When, Where, Why and answered them to get a broad idea of the problem and give a direction to further research.

Who : People who need the motivation to workout and remain healthy
and connect with like-minded people for guidance and exchanging thoughts.

What : In order to maintain a healthy lifestyle and have a platform that promotes consistency and perseverance.

When and Where : In general people prefer to workout in gyms and outdoors, but in challenging times like the ongoing pandemic, health can not be compromised and platforms like these come to the rescue .

Why : Physical activity or exercise can improve your health and reduce the risk of developing several diseases like type 2 diabetes, cancer and cardiovascular disease. Physical activity and exercise can have immediate and long-term health benefits. Most importantly, regular activity can improve quality of life.

User Research

Statistical Insights

- Through ongoing studies, Stanford University has found that simply receiving a phone call every two weeks can boost the amount of exercise you do by up to 78% (on average).
- One study had some interesting findings : participants perform better when they are paired up with a workout partner who is fitter than they are. Furthermore, the study found that to maximise motivation your workout buddy should be about 40% better than you are — a challenging, yet achievable goal for you to meet. When you pair up with a partner who is fitter than you it produces an effect known as the Köhler Effect, or simply put: not wanting to be the weakest link.

Survey Insights


- Through ongoing studies, Stanford University has found that simply receiving a phone call every two weeks can boost the amount of exercise you do by up to 78% (on average).
- One study had some interesting findings : participants perform better when they are paired up with a workout partner who is fitter than they are. Furthermore, the study found that to maximise motivation your workout buddy should be about 40% better than you are — a challenging, yet achievable goal for you to meet. When you pair up with a partner who is fitter than you it produces an effect known as the Köhler Effect, or simply put: not wanting to be the weakest link.

Subsequently, we drew insightful conclusions from the affinity mapping exercise which resulted into finding our major problem space :


  • Reimbursement Challenges : Group travellers face difficulties in obtaining reimbursements, leading to financial losses due to forgotten or delayed responses.


  • Fragmented Payment Processes : Users find it inconvenient to use multiple apps for cost splitting, payment management, and Airbnb navigation simultaneously, resulting in a cumbersome experience.


  • Communication and Expectation Management : Group travellers struggle with managing everyone's expectations and communication within Airbnb, highlighting the need for streamlined channels.


Our solution will focus on addressing these pain points, prioritising a user-centric approach to enhance the group payment management experience on Airbnb.

Userflows

Userflows

Userflows

Now, focussing focus on user flows. Our goal is straightforward: design simple, intuitive paths that make group payments a breeze. In this section, we outline how we're creating clear and efficient user flows to redefine the Airbnb experience for group payment splits.

Wireframes

Wireframes

Wireframes

With a strategic understanding of user needs and a vision for an improved Airbnb group booking experience, we move on to the wireframes phase.

Feedback

Feedback

Feedback

Your feedback is essential in shaping our Airbnb group booking experience.

Share your insights below and be a part of the design journey!

© 2023 by Shitiz Aggarwal