Dyor : on-chain analysis platform

Problem Statement

The primary challenge was to develop a platform that simplifies access to complex cryptocurrency data, catering to both novice and experienced users. We sought to create an interface that minimises confusion and maximises engagement, ensuring users can easily navigate through vast amounts of information.

My Role

As Lead Product Designer, I spearheaded the platform’s design to address two critical issues:

1. Cognitive Overload: Users felt overwhelmed by unstructured data

2. Adoption Barriers: New investors struggled to navigate crypto basics

Key Responsibilities

1. Own end-to-end product design to reduce cognitive overload and prioritise actionable insights.

2. Collaborated with investors to transform raw metrics into contextual visualisations, increasing average session time by 49% (2.5 mins → 3.75 mins).

3. Designed engagement loops like personalised watchlists and dynamic alerts, which became the platform’s most-used features (adopted by 60% of active users).

4. Built a modular design system to ensure consistency across 8 product features, accelerating feature development by 30%.

Research

1. User Research: Conducted qualitative interviews and surveys with potential users to understand their needs and pain points with crypto analytical platforms. Key findings were :
   
   

   1. Overwhelming Complexity: 78% of users abandoned research tasks due to unstructured data and jargon-heavy metrics.

   2. Fragmented Workflows : Investors used 3-5 tools simultaneously, increasing error rates and time-for-decision.

   3. Lack of Trust: 62% of retail users avoided new tokens due to fear of scams, citing "no clear legitimacy indicators."

   
   

2. Competitive Analysis: Analysed existing platforms to identify strengths and weaknesses. This analysis highlighted opportunities for differentiation through improved usability, particularly in presenting key data points in an easily digestible format.

   
   

   

   
   Identified Gaps :

   1. Lack of narrative-based tracking (e.g., Alpha Screener).

   2. Limited educational resources for retail users.

   3. Lack of informative charts and derived insights.

Final Solution: Democratising Crypto Intelligence